LAFC and BMO Stadium celebrate the opening of Level Up by Bandai Namco, a new entertainment and arcade destination within The Fields LA at BMO Stadium. Level Up opens at 5:30 p.m. PT on May 11, just before LAFC takes on the Vancouver Whitecaps FC at 7:30 p.m. PT.
“We are thrilled to welcome Bandai Namco Group to the Black & Gold family,” said LAFC Co-President & Chief Business Officer, Larry Freedman. “Bandai Namco is renowned for their iconic video games, characters and toys, so we look forward joining forces to create this unique and interactive space at BMO Stadium for our fans.”
As part of a three-year exclusive agreement, Bandai Namco Group, a global entertainment company with beloved brands in video games and toys, becomes the Official Video Game Publisher and Official Toy and Collectible Partner of LAFC.
“We are truly excited to stand shoulder to shoulder alongside LAFC fans to support the club in bringing the indomitable Black & Gold Spirit wherever they go,” said Kotaro Hama, President and CEO of Bandai Namco Toys and Collectibles America Inc. “As a company that strives to connect with the world and embraces the community and diverse culture of Los Angeles, we are also excited to be a part of the LAFC mission of ‘uniting the world’s city through the world’s game,’ which aligns with our own company vision of ‘Fun for All into the Future.’”
Located on the second level of The Fields LA, Level Up is an interactive gaming space featuring an assortment of PAC-MAN arcade cabinets and amusement games such as PAC-MAN Battle Royale Championship Deluxe, PAC-MAN Roller, PAC-MAN Power Pellets, PAC-MAN Pixel Bash and more. Other experiences include Gashapon machines featuring a variety of collectible toys. For the grand opening and PAC-MAN’s birthday celebration, Level Up by Bandai Namco is giving LAFC fans a treat with playable stations featuring the just-released video game *PAC-MAN MEGA TUNNEL BATTLE: CHOMP CHAMPS,* a multiplayer PAC-MAN experience across 64 colorful mazes, where players try to be the last PAC standing. Soccer games such as World Football Pro and Superkixx Pro among other options will be added at a future date, among other options.
Featuring a full-service bar, guests can also purchase food from The Fields LA food hall and bring their selections upstairs to Level Up. The food hall features selections from some of L.A.’s most popular eateries including Amboy Burgers, TacosWay, Triple Beam Pizza and Nongshim’s Ramyun Café.
Open to all ages and showcasing a combination of free and pay-to-play games, Level Up will be open for LAFC matches, BMO Stadium concerts, and other Exposition Park-related events.
Guests can access Level Up by Bandai Namco arcade through the north and south main entrances of The Fields LA food hall at BMO Stadium.
PAC-MAN™ Mega Tunnel Battle™ Chomp Champs & ©Bandai Namco Entertainment Inc.
About Bandai Namco Group and Bandai Namco Holdings USA Inc.
On January 2, 2006, Bandai Namco Holdings Inc. of Tokyo, Japan formed U.S. holding company, Bandai Namco Holdings USA Inc. (BNHU). The move was pursuant to an announcement made in September 2005 that NAMCO, a video game developer and publisher, and Bandai, a manufacturer of character merchandise such as toys, children’s entertainment and trading cards, will establish a joint holding company to compete more effectively in the fast-changing global industry and to generate new synergies across the various group divisions and regions.
The various business divisions under BNHU include Bandai Namco Toys & Collectibles America Inc. (toys & hobby), Bandai Namco Entertainment America Inc. (digital entertainment, video games software, mobile games), Bandai Namco Amusement America Inc. (arcade game machines, household licensed products), BANDAI CORPORACION MEXICO, S.A. de C.V. (toys and collectibles), and Bandai Namco Entertainment Brazil Ltd. (games). Other companies within the region include D3Go! (mobile games), and BANDAI LOGIPAL AMERICA, INC. (logistics and transportation).
Combining their respective strengths, the goal is to create new forms of entertainment in character merchandising, technologies and entertainment locations that offer unparalleled Dreams, Fun and Inspiration to consumers.
