LAFC today announced a new partnership with Cinnamon Toast Crunch, which will bring a delicious new treat – Cinnamon Toast Crunch Cake Donuts – to BMO Stadium for the 2025 season.
“It is exciting for us to welcome General Mills and its iconic Cinnamon Toast Crunchbrand to the club,” said LAFC Co-President & CBO Larry Freedman. “Cinnamon Toast Crunch is a beloved breakfast staple, and thanks to this partnership we’re able to offer our fans an exclusive way to enjoy the brand’s unique CinnadustTM experience during LAFC matches at BMO Stadium.
In addition to the new Cinnamon Toast Crunch Donuts, available only at various in-stadium concessions this season, the partnership includes visits from the Cinnamon Toast Crunch Cinnamoji mascot to BMO Stadium, as well as activations at LAFC’s Fan Fest and a fan selfie cam feature on the videoboard during matches.
“We’re always looking for new and epic ways to connect with fans, and we know there’s a lot of crossover between our fans and those of LAFC,” said Brandon Tyrrell, Senior Marketing Manager for Cinnamon Toast Crunch. "Plus, we know everything is better with Cinnadust, so we're excited to bring the flavor and fandom of Cinnamon Toast Crunch to BMO Stadium this season."
ABOUT GENERAL MILLS
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
