SportsBusiness Journal:
As the Los Angeles Football Club began the process of building Banc of California Stadium more than two years ago, owner and President Tom Penn said the ownership group came to a quick realization.
“It dawned on us from day one that we didn’t know anything about our supporters’ culture or their preferences. We could try to guess what they’d want, but it’d be the completely wrong thing to do,” he said. “We had the benefit of creating everything from scratch, so we wanted to take the time to engage with them and listen, not just do something as a stunt.”
It is not uncommon for MLS clubs to work directly with supporters on design elements around their section. LAFC looked to go beyond that, however, highlighting the high level of community involvement it has sought since the club’s founding in 2014, and so it’s become a central component of the $350 million, 22,000-capacity stadium that is set to open for the team’s first season next year in Los Angeles’ Exposition Park neighborhood on the site of the former Los Angeles Memorial Sports Arena.
Read More: http://www.sportsbusinessdaily.com/Journal/Issues/2017/10/23/Leagues-and-Governing-Bodies/LAFC.aspx
